Niles Business Goes To Times Square

A Niles company's name is up in lights on New York's Times Square, the world-famous plaza bursting with neon.

The Bradford Exchange has a video billboard featuring its Royal Wedding commemorative products in the square. The company, known internationally for its collectibles, has issued a and replicas of the former Kate Middleton's engagement ring, as well as other memorabilia.

"As the opportunity kind of presented itself, we said, 'where else do you get such a huge audience? It's international, too, because people are traveling," said Laura Fisher, the company's director of marketing.

The 15-second video billboard, which can be seen here, has some motion in it in order to attract viewers' eyes. 

"We stepped out big and got in Times Square," Fisher said, adding company executives thought the price was affordable, though she declined to name the figure.

The billboard will remain in place until July 4.