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Health & Fitness

Customer Friendly Words and Phrases

Given a choice, most people will choose to do business with a friendly business rather than a business-like business.  The words you use can help position your business as a friendly business.  Let me give you two examples.

Business-like:  You have to complete this form. 

Friendly:  You need to complete this form. 

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Notice how changing just one word can make an instruction a little friendlier.  Now, let’s look at another example. 

Business-like:  What are you looking for? 

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Friendly:  How can I help you? 

Often, it’s the little things which make a big difference in how customers feel about your business.  Take some time to analyze what you are saying to your customers and try to make your expressions a little friendlier.  It doesn’t cost you anything, but it is a good tool to help you maintain and grow your business.

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