INTEREST!

According to Merriam-Webster. “INTEREST” is a quality that attracts your attention and makes you want to learn more about something or to be involved in something. After you have gotten a prospect’s attention your next challenge is to get them interested in learning more about your product or service.  If you fail to get them interested, you’ve lost them.  So, how do you get them interested?

You get them interested with a unique and compelling answer to one question, “Why should I do business with you?”  Good quality, service and prices are not enough in today’s increasingly competitive economy.  You need to offer the prospect one or more unique benefits which the prospect will value, and will believe that you can provide.  Once you do this, you are on the path to converting the prospect into a customer.