Print - The Pro-Active Graphic Media

In today’s over-communicated society, it is difficult to break through the clutter and get your message to prospective customers.  While Social Marketing and Search Engine Optimization (SEO) can be important marketing tools, they are essentially reactive, meaning the prospect has to seek out your web-site.

Email can be pro-active, but without the prospect’s permission, it is SPAM.  The telephone is also a pro-active tool, but “Do not call” lists and voice mail limit its effectiveness.  Additionally, neither email nor telephone calls are goodgraphic tools.

Perhaps the best pro-active tool is Direct Mail.  There are no SPAM filters or “Do no call” lists impeding the effectiveness of mail, and the United States Postal Service offers a plethora of options to reduce the postage cost of business mail.

A recent program, Every Door Direct Mail (EDDM) has a low 16 cent postage rate.  Ask your Printer or Mailer to review your options with you.