American-made is rebounding. Ironically, one suburban dealer found success selling to Polish- and Spanish-speaking buyers. Dealers recount manufacturers' mistakes, tell how they rode them out.
(Part 2 of two parts) Three years after the auto industry plunged into bad times, local dealerships of American-made vehicles have turned the corner--on two wheels. One of them did it with a strategy of appealing to immigrant and ethnic buyers in Niles and the surrounding areas. Mario Sosnowski, general manager of Golf Mill Ford in Niles, says his dealership enjoyed a 22 percent sales increase for 2011--largely a result of tapping into the immigrant Polish- and Spanish-language markets in this area. Golf Mill has the most sales to the Polish community of any dealership in the Midwest, he says. Earlier: Local Car Dealers Accelerate Their Sales Jennings Chevrolet in Glenview saw its own brand of success, rebounding by exceeding its 20 …
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